Dana joins WAY Capital as the Director of Marketing/Research. She is responsible for developing and driving the firm’s comprehensive marketing strategy as well as oversight of all day-to-day marketing activities. Dana will focus on capital relationships/lending programs, business development, public relations, social media, client events, website and advertising campaigns.
Prior to joining Way Capital, Dana achieved over 15 years of driving positive outcomes across Marketing/Research and Business Development platforms at George Smith Partners, Arixa Capital, Marcus Millichap, Landstone Communities and KB Home.
Dana is a graduate of University of the Pacific and is an avid tennis player.